Behind the Scenes in the movies posts).
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There has been a great deal said recently, by some of the most respected names in self-publishing, about how publishers are a dying breed.
The most commonly cited reasons for the death of traditional publishing is that the big publishing houses don’t listen to their readers and that they are unable to turn on a dime.
The Big 6 publishers (now Big 5, but since I’m South African, that just makes me giggle as I wonder which publisher is the elephant!) have been likened to the Titanic, too large and unwieldy to avoid collision with the iceberg.
Harper Impulse have just proven that to be poppycock.
From their first submission call little more than a month ago, to launching their first titles in early May, they’ve proven that Harper Collins can move as quickly as anyone else in the digital age. Acquiring titles, designing covers, revisions and promotions and contracts, and a ton of other behind-the-scenes stuff that we readers and writers have no clue about – they’ve done it all in record time.
But what impresses me the most is that while they’ve been doing all this, they’ve also taken the time to interact with their readers. They’ve chatted on Twitter and introduced themselves on Facebook, run fun polls and started discussions. They genuinely want to know what readers want to read.
From the day the first submission call went out on Facebook, I’ve been excited about Harper Impulse. I love their vision for books that are fun and contemporary. I love that they’re actively looking for books that push boundaries and try new things. I love that they’re working towards turn-arounds that are previously unimagined in traditional publishing. And I love how excited the editors all are about this line.
I’m excited too. Are you?